For many charities, salaries can often be more restricted than in the private sector. However, the charity sector is also arguably made up of people who want to make a difference, and salary isn’t always the driving force for many working in this space. In fact, research suggests that a person working for a private company would have to earn another £27,000 per year to be as happy as their not for charity counterparts.

These sorts of statistics already stand you in good stead; however, charities still need to make every effort to compete against the private sector. A robust employee benefits package can be a great way to do this as it offers a perfect opportunity to offer additional, cost effective rewards, particularly when budgets are tight.

“How often you choose to communicate your benefits will be determined in part by the communication strategy you develop in your charity.”

Read more of Ian Birds comments and why he thinks communication is key, in the full article here.